Rampant commercialism. Black Friday. Idiots fighting over TV sets at Walmart. Is anyone sick of the disgustingly selfish focus on commercialism? Barton F. Graf 9000’s Jerry Graf and TDA_Boulder’s Jonathan Schoenberg are. The two men who ran into each other at a recent industry event decided to do something about it. The two agencies have launched Bawx, a site on which, well, you can buy boxes. But with a twist. The boxes are both toys for children and a means of raising money for children’s charities Blue Sky Bridge in …

Leave it to a couple of ad agencies to upend the holiday season with the year’s most radical toy. Independent shops Barton F. Graf 9000 in New York and TDA_Boulder in Boulder, Colo., partnered on a new business that sells a single item—a big, plain, heavy-duty, 2-foot-cubed, 100-percent-recycled, made-in-the-U.S.A., empty cardboard box. The Bawx is described on the website as “the perfect holiday gift for the 2-6½-year-old who would rather play with the box than what’s inside.” It’s a legitimate site, all proceeds from sales will go to two children’s charities: Blue …