Visual Style Guide & Typographic Composition Options

blue sky

pms 2184
rgb 0, 132, 212
hex#0084d4
cmyk 80, 41, 0, 0

twilight

pms 2186
rgb 0, 73, 134
hex#004986
cmyk 100, 79, 20, 5

night sky

pms 2766
rgb 24, 32, 86
hex#182056
cmyk 100, 97, 35, 32

blossom

pms 2353
rgb 191, 77, 163
hex#bf4da3
cmyk 25, 83, 0, 0

leaf

pms 2413
rgb 59, 196, 150
hex#3bc496
cmyk 67, 0, 56, 0

grass

pms 2268
rgb 114, 205, 124
hex#72cd7c
cmyk 56, 0, 69, 0

sunshine

pms 122
rgb 254, 209, 65
hex#fed141
cmyk 2, 12, 84, 0

sunset

pms 3564
rgb 245, 107, 5
hex#f56b05
cmyk 0, 72, 100, 0

light neutral

pms cool gray 1 c
rgb 230, 231, 232
hex#e6e7e8
cmyk 1, 0, 0, 9

black build 0, 0, 0, 10

dark medium neutral

pms cool gray 10 c
rgb 109, 110, 113
hex#6d6e71
cmyk 4, 3, 0, 56

black build 0, 0, 0, 70
black build 0, 0, 0, 60

(actual) dark neutral

pms 446 c
rgb 77, 77, 77
hex#4d4d4d
cmyk 0, 0, 0, 70

black build 0, 0, 0, 70

Poppins typeface

I am Poppins Extra Light

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Poppins Normal (Regular)

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Poppins Semi Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Poppins Extra Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ

Lato typeface

I am Lato Light

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Lato Normal

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Lato Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Lato Extra Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ

Lora typeface

I am Lora Normal

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Lora Medium

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Lora Semi Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ

I am Lora Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ

Readable Title & Body Text

  • Least Readable

  • Readable

  • Most Readable

Monotypes

Brand Strict

Poppins Title (h3)

Poppins Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

Heading 1

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Heading 5
Heading 6
Brand Compliment

Lato Title (h3)

Lato Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

Heading 1

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Heading 5
Heading 6
Brand Compliment

Lora Title (h3)

Lora Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

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Combotypes

Brand Strict

Poppins Titles (h3)

Lato Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

Heading 1

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Heading 6
Brand Compliment

Lato Titles (h3)

Lora Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

Heading 1

Heading 2

Heading 4

Heading 5
Heading 6
Brand Compliment

Lora Titles (h3)

Poppins Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

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column ratios

Common

50/50
75/25
25/75
33/67
67/33

Golden

61.803/38.197
38.197/61.803

Optimal

Lato Prefix Caps

Lora Titles (h3)

Lato Description in Journo Lipsum Andy Carvin Nook Jay Rosen right-sizing NPR just across the wire the audience knows more than I do serendipity Jeff Jarvis prostate pay curtain, Walter Cronkite died for your sins CPM future Frontline content is king Dayton for under $900 a day hackgate WaPo gotta grok it before you rock it scoop, serendipity meme dingbat bot circulation Josh Marshall HuffPo commons-based peer production. Fuego Nook crowdfunding Project Thunderdome Foursquare Rupert Murdoch just across the wire copyboy stupid commenters The Weekender, syndicated Mozilla aggregation hot news doctrine gamification content farm newspaper strike Steve Jobs, #twittermakesyoustupid learnings newspaper just across the wire Steve Jobs Like button 5 praise erasers & how to avoid them should isn't a business model.

 

+1 location-based dingbat tablets Clay Shirky location-based CNN leaves it there WordPress, syndicated retweet Kindle Single metered model stream Gutenberg parenthesis people formerly known as the audience, Pulse community do what you do best and link to the rest Frontline we will make them pay stupid commenters. 5% corruption WaPo copyright Clay Shirky HuffPo net neutrality curmudgeon pay curtain, inverted pyramid audience atomization overcome Google News collaboration Article Skimmer Jay Rosen, Innovator's Dilemma Walter Cronkite died for your sins layoffs he said she said the notional night cops reporter in Des Moines linking.

bot dingbat link economy open newsroom Arianna pay curtain Twitter topples dictators layoffs, hackgate CPM plagiarism CNN leaves it there Dayton for under $900 a day backpack journalist Demand Media, people formerly known as the audience +1 if the news is that important, it'll find me cancel my subscription analytics inverted pyramid. hyperhyperlocal bloggers in their mother's basement Pulse tablets hyperhyperlocal cognitive surplus community experiment digital first dingbat Innovator's Dilemma Does my "yes, but" look big in this corner office? a giant stack of newspapers that you'll never read, Fuego dying information overload Voice of San Diego Jay Rosen writing plagiarism Innovator's Dilemma Clay Shirky shoot a photo gutter, Zite dingbat collaboration mthomps NYT R&D A.J. Liebling pay curtain data visualization Fuego Nook meme.

future of context in the slot open source newspaper writing right-sizing Nick Denton a giant stack of newspapers that you'll never read the medium is the message, tweet the notion of the public +1 Frontline WikiLeaks column-inch going forward SEO newspaper, twitterati NPR gotta grok it before you rock it Twitter topples dictators afternoon paper engagement Storify. process vs. product linking vast wasteland the other longer Book Review Knight Foundation meme Kindle Single afternoon paper stupid commenters hot news doctrine people formerly known as the audience column-inch kitchen table of the future Demand Media recontextualize, newspaper nonprofit paidContent eHow linkbait hashtag Jeff Jarvis prostate tabloid gutter Gawker curation Frontline future of narrative.

church of the savvy reality-based media diet CNN leaves it there Does my "yes, but" look big in this corner office? semipermeable iPhone app Google+, Kindle Single future trolls audience atomization overcome hyperhyperhyperlocal +1, information wants to be free explainer engagement WordPress Walter Cronkite died for your sins newsonomics. explainer tags inverted pyramid plagiarism Innovator's Dilemma curmudgeon syndicated, crowdsourcing algorithms newsroom cafe people formerly known as the audience put the paper to bed, do what you do best and link to the rest open source open newsroom nonprofit media diet.

Fuego metered model collaboration Bill Keller rubber cement reality-based masthead hackgate reporting totally blowing up on Twitter Free Darko, news.me data visualization NYT R&D YouTube go viral information overload WikiLeaks if the news is that important, it'll find me Google News he said she said The Printing Press as an Agent of Change, the power of the press belongs to the person who owns one audience atomization overcome serendipity commons-based peer production newspaper strike information wants to be free 5 praise erasers & how to avoid them Nook dingbat. Frontline hackgate startups hyperhyperhyperlocal tabloid twitterati Innovator's Dilemma media diet Ushahidi Tim Carmody backpack journalist tablets, paidContent syndicated TechCrunch API David Foster Wallace Robin Sloan layoffs get me rewrite Does my "yes, but" look big in this corner office? Django horse-race coverage, process vs. product gutter abundance Free Darko Fuego plagiarism semipermeable audience atomization overcome but what's the business model mathewi.

Line length

Character Count

45-75 Characters
Ideal 57-60 Characters